Structured Data

Machine-readable information embedded in HTML to describe page content.

Structured data is information added to a webpage in a standardized format (usually JSON-LD) to describe the entities, properties, and relationships on the page. It's the bridge between unstructured prose and AI systems that need to understand content programmatically.

Related terms

JSON-LD

The preferred format for structured data, written as JSON inside a script tag.

Schema.org

The open vocabulary of structured data types used across search and AI engines.

FAQPage Schema

JSON-LD structured data that marks up a page's Q&A content for search engines.