Answer Capsule
A 1-3 sentence direct answer placed immediately after a heading.
An answer capsule is a compact, self-contained answer placed directly under a heading — usually 1-3 sentences, 40-80 words. Its job is to give an AI engine a coherent passage that can be extracted as a complete answer without needing surrounding context.
Answer capsules are one of the highest-leverage writing patterns in AEO. They measurably improve citation rates across ChatGPT, Perplexity, and Google AI Overviews.
See also